UK NATIONAL LOTTERY’S NEW ERA: A JOURNEY OF TRANSFORMATION
The Revista Casino article From Camelot’s Legacy to Allwyn’s Vision distributed at the ICE Conference in London, reflects the profound shift in the UK lottery landscape following Allwyn’s acquisition of Camelot. Experts from across the industry—including Aqueria Lottery Consultants Matt Osgood and Kon Kalemis—were invited to provide insight into this transition. Key themes include regulatory realignment under the UK Gambling Act Review, updated retail strategies, and digital modernization. From enhanced player protection to streamlined operations, this evolution positions the National Lottery for long-term innovation. The article also explores lessons relevant to emerging markets and offers forward-looking commentary on how strategic transitions like this can shape the future of state-operated lotteries globally.
