Category Archives: Research

Sports Betting in the age of AI

In our previous article https://aqueriainternational.com/euro-sports-betting-multi-jurisdictional-gaming-proposition/ (June 1, 2013), we discussed the evolving European Lotteries’ industry landscape, underscored the prominence of Sports Betting and highlighted the associated operational complexities traditional lottery operators face. In that post we concluded, that a Cross-European shared services model with multi-jurisdictional platforms could be a viable solution to the challenges faced.…

Introducing PaaLs – A Non-Zero-Sum Prize Draw Innovation

The global lottery and prize draw industry is at a pivotal moment of transformation. Traditional models, while successful in their time, are increasingly facing challenges to stay relevant in the digital age. Consumer expectations are evolving, with players demanding greater value, more engaging experiences and a clearer alignment with their personal values and modern lifestyles.…

New Lottery Games – Cannibalization or “Natural Selection”

Paraphrasing a general principle of Darwin’s theory.
“Natural variation occurs among the products of any portfolio offered by an organization. Many of these differences do not affect survival, but some differences may improve the chances of survival of a particular product and consequently the organization itself…”

Charity Lotteries and the Cost of Living Crisis | Aqueria

In the current economic climate, the rising cost of living has placed significant strain on many sectors and the charity sector is no exception. As the value of the work done by charity lotteries becomes more evident, the demand for their services has increased. Ironically, however, this comes at a time when donations are on…

Emerging Sharia Gaming Markets – UAE

The recent announcement by the United Arab Emirates to set up a Gaming Regulatory Body led by veterans of the U.S. Gaming Industry marks a significant shift in the region’s approach to the gaming sector and provides opportunities for Gaming operators to expand on a regional and/or multi-jurisdictional level as other Sharia States are inevitably…

The Future of Lotteries: Adapting to Changing Consumer Expectations

Over the past decade, lottery participation rates in mature markets have been steadily declining. This raises the question of whether lottery products still hold the same relevance today — and what the future of lotteries might look like. In the not too distant past, engaging with lottery products was seen as a recreational activity. Players…

Lottery Land Based Distribution Network

It’s been more than a decade now since lottery operators incorporated digital interactive platforms into their distribution network. And consequently reaping the benefits of access to a broader demographic customer base, operational and agent fee savings and a higher level of engagement. However, even in the most established e-commerce markets, the Lottery land based distribution…

Lottery Network Connectivity Challenges

Lottery Network Connectivity Challenges. – We discuss the Lottery Operation’s increasing requirements for data transfer to its Land-Based Distribution Network, the deficiencies of a commodity approach to network connectivity supply and the questions that need to be addressed. While State Lotteries strive to integrate emerging technologies to their land-based business and in doing so, further…

There are Solutions to Declining Lottery Engagement

In this post, we discuss several factors contributing to declining lottery engagement and suggest solutions we have implemented to counteract this phenomenon effectively. Over the past decade, lottery participation rates in mature European markets have been steadily declining. This decline can predominantly be attributed to several factors: Natural Attrition: The traditional lottery customer base is…

Prize Draw Customer Rewards Platform

Aqueria International, in conjunction with its technology and Marketing Partners, is developing a multiple touch point platform (PC/Laptop, Tablet, Smart Phone, SmartTV) that facilitates: Prize Draw Customer Rewards Programmes, informs customers of running and seasonal promotions and updates on corporate news and developments. Our platform’s integrated system automates most of the customer interface and management…