Regulatory changes in the European Lotteries’ market are prompting Operations to upgrade their technological infrastructures, develop their Interactive channels and introduce new Gaming products in order to respond to evolving Player preferences and provide a market competitive offering.
Aqueria International & CodeBaby (http://codebaby.com/) have recently signed a partnership agreement for the development of “Interactive Virtual Assistants” that will service the Gaming & Lotteries Industry.
While many EU States are in the process of re-regulating and/or deregulating their respective markets, accordingly Lotteries are also preparing for the changing Gaming landscape with developments to their technology platforms, distribution channels and games portfolios.
While interactive platforms enable a Lottery to interface directly with its customer base and provide personalized services on a number of levels; in the land-based distribution network and especially wherever a shop-in-shop setup exists, the lottery’s interface with its retail customers is fundamentally restricted to a transactional interaction with…
2011 was overall a good year for the EU Lotteries that incorporated an Interactive distribution channel. Total sales were up by 10.7% with land-based sales increasing by 9.2% while interactive channel sales increased by 27.4% on the previous year.
2012 may well be remembered as the turning point in EU (27) State Lotteries’ history and the first clear indication of things to come in the World lotteries arena.
Throughout Europe it is evident that…
Aqueria International in conjunction with Digimagix has launched a multilingual operating platform – AgentsLive that supports and enhances the level of customer service provided by the Lottery’s land-based distribution network.
Lottery Insights
For many European State Lotteries, Fixed Odds Sports Betting has been identified as one of the most significant growth sectors and contributes substantially to their overall performance.
While in Deregulating markets, its development and further enhancement is being leveraged to reclaim…