Over the past decade Lottery participation rates in mature European markets have been steadily dropping . This can be predominantly attributed to the natural attrition of the traditional Lottery customer base, alternative forms of gambling emerging through interactive channels and three interconnected factors we will focus on in this post. • 1 Evolving consumer decision…Details
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Aqueria International, in conjunction with its technology and Marketing Partners, is developing a multiple touch point platform (PC/Laptop, Tablet, Smart Phone, SmartTV) that facilitates: Prize Draw Customer Rewards Programmes, informs customers of running and seasonal promotions and updates on corporate news and developments. Our platform’s integrated system automates most of the customer interface and management…Details
Offering Prizes as part of a Customer Reward Program is becoming an increasingly popular way for corporations to establish direct links with their existing and potential customer base. Since on a fundamental level the use of a prize as a giveaway, contest or sweepstake; acts as a catalyst in motivating people to participate. These types…Details
Do Lottery Interactive Platform & Gaming developments adversely affect the performance of the land-based network?
Regulatory changes in the European Lotteries’ market are prompting Operations to upgrade their technological infrastructures, develop their Interactive channels and introduce new Gaming products in order to respond to evolving Player preferences and provide a market competitive offering.Details
While many EU States are in the process of re-regulating and/or deregulating their respective markets, accordingly Lotteries are also preparing for the changing Gaming landscape with developments to their technology platforms, distribution channels and games portfolios.Details
While interactive platforms enable a Lottery to interface directly with its customer base and provide personalized services on a number of levels; in the land-based distribution network and especially wherever a shop-in-shop setup exists, the lottery’s interface with its retail customers is fundamentally restricted to a transactional interaction with…Details
2011 was overall a good year for the EU Lotteries that incorporated an Interactive distribution channel. Total sales were up by 10.7% with land-based sales increasing by 9.2% while interactive channel sales increased by 27.4% on the previous year.Details
Paraphrasing a general principle of Darwin’s theory.
“Natural variation occurs among the products of any portfolio offered by an organization. Many of these differences do not affect survival, but some differences may improve the chances of survival of a particular product and consequently the organization itself…”