Aqueria International, in conjunction with its technology and Marketing Partners, is developing a multiple touch point platform (PC/Laptop, Tablet, Smart Phone, SmartTV) that facilitates: Prize Draw Customer Rewards Programmes, informs customers of running and seasonal promotions and updates on corporate news and developments.
Our platform’s integrated system automates most of the customer interface and management processes ensuring thus, high levels of security and confidentiality in the handling of the customer information and efficient productivity.
In the course of designing and developing our integrated platform we have focused on ease of use, 24/7 accessibility, the support of plug-in functionality for extensions (ex. social media channels), the flexibility in managing the customer data base and system maintenance.
The ultimate objective being, the enhancement of the quality of services provided and solid customer engagement.
“Our research indicates that 7 out of 10 customers do not voluntarily engage in Prize Draw Customer Reward programs and 9 out of 10 customers are uncertain as to their integrity…”
Indicative Key Features:
- Highly focused on Customer Engagement, Acquisition and Retention
- Supports brand awareness, product integrity and consumer trust
- Enhances customer confidence to participate through the system’s transparent engagement processes
- Enables automated registration/entry via social media platforms
- Flexible and highly automated technology – designed to be managed with minimal effort by in-house Marketing Teams
- The platform can be used as a separate “stand-alone” web interface or in conjunction with an existing corporate site
- Flexible Random Number Generator matrix
- The system generates and forwards Prize Draw entry numbers prior to any scheduled Draws and allocates such to participating customers enhancing thus: participation, anticipation and loyalty
- Enables promotional/informational email push campaigns to total customer base and/or selected demographic segments of the customer base
- Generates reporting regarding customer engagement and conversion rates
Aqueria Int. applies its customer centric knowledge and insights for the development of innovative and vividly compelling Prize Reward Programmes which tap into the consumer psychology, are engaging, value driven and flexible so that they consistently meet evolving customer preferences. (Case Study: https://www.linkedin.com/pulse/prize-linked-products-services-kon-kalemis/ )