While interactive platforms enable a Lottery to interface directly with its customer base and provide personalized services on a number of levels; in the land-based distribution network and especially wherever a shop-in-shop setup exists, the lottery’s interface with its retail customers is fundamentally restricted to a transactional interaction with…Details
2011 was overall a good year for the EU Lotteries that incorporated an Interactive distribution channel. Total sales were up by 10.7% with land-based sales increasing by 9.2% while interactive channel sales increased by 27.4% on the previous year.Details
Paraphrasing a general principle of Darwin’s theory.
“Natural variation occurs among the products of any portfolio offered by an organization. Many of these differences do not affect survival, but some differences may improve the chances of survival of a particular product and consequently the organization itself…”
For many European State Lotteries, Fixed Odds Sports Betting has been identified as one of the most significant growth sectors and contributes substantially to their overall performance.
While in Deregulating markets, its development and further enhancement is being leveraged to reclaim…