In the current economic climate, the rising cost of living has placed significant strain on many sectors, and the charity sector is no exception. As the value of the work done by charities becomes more evident, the demand for their services has increased. Ironically, however, this comes at a time when donations are on the…
DetailsThe recent announcement by the United Arab Emirates to set up a Gaming Regulatory Body led by veterans of the U.S. Gaming Industry marks a significant shift in the region’s approach to the gaming sector and provides opportunities for Gaming operators to expand on a regional and/or multi-jurisdictional level as other Sharia States are inevitably…
DetailsIn our previous article http://aqueriainternational.com/euro-sports-betting-multi-jurisdictional-gaming-proposition/ (June 1, 2013), we discussed the evolving European Lotteries’ industry landscape, underscored the prominence of Sports Betting, and highlighted the associated operational complexities traditional lottery operators face. In that post we concluded, that a Cross-European shared services model with multi-jurisdictional platforms could be a viable solution to the challenges faced.…
DetailsOver the past decade, lottery participation rates in mature markets have been steadily declining. This raises the question of whether lottery products still hold the same relevance today as they did in the past. In the not too distant past, engaging with lottery products was seen as a recreational activity. Players purchased their lottery tickets…
DetailsIt’s been more than a decade now since lottery operators incorporated digital interactive platforms into their distribution network. And consequently reaping the benefits of access to a broader demographic customer base, operational and agent fee savings and a higher level of engagement. However, even in the most established e-commerce markets, the Lottery land based distribution…
DetailsLottery Network Connectivity Challenges. – We discuss the Lottery Operation’s increasing requirements for data transfer to its Land-Based Distribution Network, the deficiencies of commodity approach to network connectivity supply and the questions that need to be addressed. While State Lotteries strive to integrate emerging technologies to their land-based business and in doing so, further…
DetailsIn this post, we discuss several factors contributing to declining lottery engagement and suggest solutions we have implemented to counteract this phenomenon effectively. Over the past decade, lottery participation rates in mature European markets have been steadily declining. This decline can predominantly be attributed to several factors: Natural Attrition: The traditional lottery customer base is…
DetailsAqueria International, in conjunction with its technology and Marketing Partners, is developing a multiple touch point platform (PC/Laptop, Tablet, Smart Phone, SmartTV) that facilitates: Prize Draw Customer Rewards Programmes, informs customers of running and seasonal promotions and updates on corporate news and developments. Our platform’s integrated system automates most of the customer interface and management…
DetailsOffering Prizes as part of a Customer Reward Program is becoming an increasingly popular way for corporations to establish direct links with their existing and potential customer base. Since on a fundamental level the use of prizes as a giveaway, contest or sweepstake; acts as a catalyst in motivating people to develop further an affiliation…
DetailsState privatizations are quite common nowadays and basically reflect the State’s inability to efficiently manage the operational complexities of its assets.
While many European States have recently deregulated their Gaming & Lotteries market…
