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There is a Solution to Declining State Lotteries Engagement

Over the past decade Lottery participation rates in mature European markets have been steadily dropping [1]. This can be predominantly attributed to the natural attrition of the traditional Lottery customer base, alternative forms of gambling emerging through interactive channels and three interconnected factors we will focus on in this post. •    1  Evolving consumer decision…

Prize Draw Customer Rewards Platform

Aqueria International, in conjunction with its technology and Marketing Partners, is developing a multiple touch point platform (PC/Laptop, Tablet, Smart Phone, SmartTV) that facilitates: Prize Draw Customer Rewards Programmes, informs customers of running and seasonal promotions and updates on corporate news and developments. Our platform’s integrated system automates most of the customer interface and management…

Customer Reward Programs

Offering Prizes as part of a Customer Reward Program is becoming an increasingly popular way for corporations to establish direct links with their existing and potential customer base. Since on a fundamental level the use of a prize as a giveaway, contest or sweepstake; acts as a catalyst in motivating people to participate. These types…