Sports Betting in the age of AI

In our previous article http://aqueriainternational.com/euro-sports-betting-multi-jurisdictional-gaming-proposition/ (June 1, 2013), we discussed the evolving European Lotteries’ industry landscape, underscored the prominence of Sports Betting, and highlighted the associated operational complexities traditional lottery operators face. In that post we concluded, that a Cross-European shared services model with multi-jurisdictional platforms could be a viable solution to the challenges faced.…

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Emerging Sharia gaming markets

Emerging Sharia Gaming Markets – UAE

The recent announcement by the United Arab Emirates to set up a Gaming Regulatory Body led by veterans of the U.S. Gaming Industry marks a significant shift in the region’s approach to the gaming sector and provides opportunities for Gaming operators to expand on a regional and/or multi-jurisdictional level as other Sharia States are inevitably…

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Catering for the e-commerce transition

Lottery Land Based Distribution Network

It’s been more than a decade now since lottery operators incorporated digital interactive platforms into their distribution network. And consequently reaping the benefits of access to a broader demographic customer base, operational and agent fee savings and a higher level of engagement. However, even in the most established e-commerce markets, the Lottery land based distribution…

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Lottery Network Connectivity

Lottery Network Connectivity Challenges

Lottery Network Connectivity Challenges. – We discuss the Lottery Operation’s increasing requirements for data transfer to its Land-Based Distribution Network, the deficiencies of commodity approach to network connectivity supply and the questions that need to be addressed.   While State Lotteries strive to integrate emerging technologies to their land-based business and in doing so, further…

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Declining Lottery Engagement

There are Solutions to Declining Lottery Engagement

In this post we discuss a number of factors that have resulted in Declining Lottery Engagement and suggest solutions that we have implemented and which counteract this phenomenon.   Over the past decade Lottery participation rates in mature European markets have been steadily dropping. This can be predominantly attributed: to the natural attrition of the…

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Prize Draw Customer Rewards Platform

Aqueria International, in conjunction with its technology and Marketing Partners, is developing a multiple touch point platform (PC/Laptop, Tablet, Smart Phone, SmartTV) that facilitates: Prize Draw Customer Rewards Programmes, informs customers of running and seasonal promotions and updates on corporate news and developments. Our platform’s integrated system automates most of the customer interface and management…

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Customer Reward Programs

Offering Prizes as part of a Customer Reward Program is becoming an increasingly popular way for corporations to establish direct links with their existing and potential customer base. Since on a fundamental level the use of a prize as a giveaway, contest or sweepstake; acts as a catalyst in motivating people to participate. These types…

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