Author Archives: K. Kalemis

Sports Betting in the age of AI

In our previous article http://aqueriainternational.com/euro-sports-betting-multi-jurisdictional-gaming-proposition/ (June 1, 2013), we discussed the evolving European Lotteries’ industry landscape, underscored the prominence of Sports Betting, and highlighted the associated operational complexities traditional lottery operators face. And concluded, that a Cross-European shared services model with multi-jurisdictional platforms could be a viable solution to the challenges faced. Reflecting on these…

The Relevance of Lottery Products and Services Today: Navigating Changing Consumer Perceptions

Over the past decade, lottery participation rates in mature markets have been steadily declining. This raises the question of whether lottery products still hold the same relevance today as they did in the past. In the not too distant past, engaging with lottery products was seen as a recreational activity. Players purchased their lottery tickets…

Lottery Land Based Distribution Network

It’s been more than a decade now since lottery operators incorporated digital interactive platforms into their distribution network. And consequently reaping the benefits of access to a broader demographic customer base, operational and agent fee savings and a higher level of engagement. However, even in the most established e-commerce markets, the Lottery land based distribution…

Lottery Network Connectivity Challenges

Lottery Network Connectivity Challenges. – We discuss the Lottery Operation’s increasing requirements for data transfer to its Land-Based Distribution Network, the deficiencies of commodity approach to network connectivity supply and the questions that need to be addressed.   While State Lotteries strive to integrate emerging technologies to their land-based business and in doing so, further…

There are Solutions to Declining Lottery Engagement

In this post we discuss a number of factors that have resulted in Declining Lottery Engagement and suggest solutions that we have implemented and which counteract this phenomenon.   Over the past decade Lottery participation rates in mature European markets have been steadily dropping. This can be predominantly attributed: to the natural attrition of the…

Do Lottery Interactive Platform & Gaming developments adversely affect the performance of the land-based network?

Regulatory changes in the European Lotteries’ market are prompting Operations to upgrade their technological infrastructures, develop their Interactive channels and introduce new Gaming products in order to respond to evolving Player preferences and provide a market competitive offering.